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Essential of services marketing/

Wirtz, Jochen

Essential of services marketing/ Jochen Wirtz - 4th ed. - London : Pearson , 2023. - 649 p. : ill. ; 28cm.

Includes indexes.

ISBN: 9781292425191

Subjects--Topical Terms:
Marketing.

LC Class. No.: HD 9980.5 / .W57 2023

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