Marketing:

KERIN, Roger A.

Marketing: the core/ Roger A. Kerin (..et all) - 2nd - Boston: McGraw-Hill/Irwin, 2007 - xxxii, (various pagination) : ill. ; 28 cm.

Includes bibliographical references and index

9780072999891(alk. paper) 0072999896(alk. paper)

2003051185


Creating customer relationships and value through Marketing
Scanning the marketing environment
Ethics and Social responsibility in marketing

HF 5415 / .K47 2007
© The University of Dodoma 2020