Marketing:
KERIN, Roger A.
Marketing: the core/ Roger A. Kerin (..et all) - 2nd - Boston: McGraw-Hill/Irwin, 2007 - xxxii, (various pagination) : ill. ; 28 cm.
Includes bibliographical references and index
9780072999891(alk. paper) 0072999896(alk. paper)
2003051185
Creating customer relationships and value through Marketing
Scanning the marketing environment
Ethics and Social responsibility in marketing
HF 5415 / .K47 2007
Marketing: the core/ Roger A. Kerin (..et all) - 2nd - Boston: McGraw-Hill/Irwin, 2007 - xxxii, (various pagination) : ill. ; 28 cm.
Includes bibliographical references and index
9780072999891(alk. paper) 0072999896(alk. paper)
2003051185
Creating customer relationships and value through Marketing
Scanning the marketing environment
Ethics and Social responsibility in marketing
HF 5415 / .K47 2007