Business marketing/

Bingham, Frank G.

Business marketing/ Frank G. Bingham - 2nd ed. - Lincolnwood : NTC/Contemporary Publishing Group, 2001 - xix, 425 p. : ill. ; 27 cm.

Includes bibliographical references and indexes

0-8442-1538-4

2002514157


business marketing environment
Organizational buying process
Marketing Research and information system

HF 5415.1263 / .B56 2001
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