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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora - 12th ed. - Boston: McGraw-Hill/Irwin, 2005 - xxxiii, 697 p.: ill.(charts and map); 29 cm.

Includes indexes

ISBN: 0-07-283371-8

LCCN: 2003064164

Subjects--Topical Terms:
Export marketing
International business
Culture foundations
Global market
Marketing startegies
Negotiation
International advertising
Promotions
International marketing
Products
Buyer behaviour
Political environment
Legal environment

LC Class. No.: HF1009.5 / .C38 2005

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