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The portable MBA in marketing /

Schewe, Charles D.

The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam - 2nd ed. - New York : Wiley, 1998 - xiii, 497 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 0471193674

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .H53 1998

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