Hearing the voice of the market :
Barabba, Vincent P.
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba - Boston: Harvard Business School Press, 1991 - xiv, 294 p. : ill. ; 24 cm.
Includes references and index
0-87584-241-0 (hard : acid free paper) : $29.95
90044491
Marketing research
Market information
Useful research
Knowledge use
HD 30.23 / .B358 1991
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba - Boston: Harvard Business School Press, 1991 - xiv, 294 p. : ill. ; 24 cm.
Includes references and index
0-87584-241-0 (hard : acid free paper) : $29.95
90044491
Marketing research
Market information
Useful research
Knowledge use
HD 30.23 / .B358 1991