Consumer behavior :

Solomon, Michael R.

Consumer behavior : Buying, having and being / Michael, R Solomon - 7th ed. - New Jersey: Prentice Hall, 2007 - xviii, 654 p. : ill. ; 27 cm.

Include indexes

978-81-203-3293-5

2005029392


Consumer behavior
Marketing
Consumer motivation
Consumer learning
Communication
Consumer culture
Attitudes
Motivation
Rules
Buying
Disposing

HF 5415.32 / .S35 2007
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