Consumer behavior :
Solomon, Michael R.
Consumer behavior : Buying, having and being / Michael, R Solomon - 7th ed. - New Jersey: Prentice Hall, 2007 - xviii, 654 p. : ill. ; 27 cm.
Include indexes
978-81-203-3293-5
2005029392
Consumer behavior
Marketing
Consumer motivation
Consumer learning
Communication
Consumer culture
Attitudes
Motivation
Rules
Buying
Disposing
HF 5415.32 / .S35 2007
Consumer behavior : Buying, having and being / Michael, R Solomon - 7th ed. - New Jersey: Prentice Hall, 2007 - xviii, 654 p. : ill. ; 27 cm.
Include indexes
978-81-203-3293-5
2005029392
Consumer behavior
Marketing
Consumer motivation
Consumer learning
Communication
Consumer culture
Attitudes
Motivation
Rules
Buying
Disposing
HF 5415.32 / .S35 2007