Essentials of marketing :
McCarthy, E. Jerome
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault - 6th ed. - Boston : Irwin, 1994 - xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cm.
Includes bibliographical references and indexes
0256127468
93029973
Marketing
HF 5415 / .M378 1994
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault - 6th ed. - Boston : Irwin, 1994 - xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cm.
Includes bibliographical references and indexes
0256127468
93029973
Marketing
HF 5415 / .M378 1994