Essentials of marketing :

McCarthy, E. Jerome

Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault - 6th ed. - Boston : Irwin, 1994 - xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cm.

Includes bibliographical references and indexes

0256127468

93029973


Marketing

HF 5415 / .M378 1994
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