The master marketer: (Record no. 10301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00994nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1148753 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240715145520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950227r19941993enka 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95120785 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB95-30588 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074941233X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)32272829 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R93 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Christopher |
| Dates associated with a name | 1954- |
| 9 (RLIN) | 21776 |
| 245 14 - TITLE STATEMENT | |
| Title | The master marketer: |
| Remainder of title | how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / |
| Statement of responsibility, etc | Christopher Ryan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Rockville: |
| Name of publisher, distributor, etc | IdeaWorks, |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 554 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, glossary and resources |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 21777 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 21778 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Informatics and Virtual Education Library Collection | Informatics and Virtual Education Library Collection | General Collection | 13/07/2015 | Donation | HF5415 .R88 1993 | 11099 | 13/07/2015 | C.1 | 13/07/2015 | Books |