Essentials of marketing / (Record no. 12390)

MARC details
000 -LEADER
fixed length control field 01415cam a22004574a 4500
001 - CONTROL NUMBER
control field 14613668
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230306141022.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061027s2007 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006052469
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273708186
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 027370818X
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B73 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brassington, Frances
9 (RLIN) 27770
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc Frances Brassington and Stephen Pettitt
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Prentice Hall Financial Times,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 545 p.:
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 27771
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market dynamics
9 (RLIN) 76546
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing environment
9 (RLIN) 76436
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buyer behaviour
9 (RLIN) 76417
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing information
9 (RLIN) 76416
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research
9 (RLIN) 76547
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product
9 (RLIN) 72458
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Price
9 (RLIN) 71130
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Segmenting markets
9 (RLIN) 76548
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Place
9 (RLIN) 69875
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
9 (RLIN) 69874
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 76549
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personal selling
9 (RLIN) 76337
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
9 (RLIN) 76550
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E- marketing
9 (RLIN) 76283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media
9 (RLIN) 69995
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing planning
9 (RLIN) 76551
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
9 (RLIN) 63657
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing control
9 (RLIN) 76552
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pettitt, Stephen
9 (RLIN) 27772
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name www.pearson-book.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 29/07/2015   HF5415.B73 2007 14757 29/07/2015 C.1 29/07/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 04/08/2015   HF5415.B73 2007 15338 04/08/2015 C.2 04/08/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 02/09/2015   HF5415.B73 2007 169192 02/09/2015 C.3 02/09/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 19/10/2015   HF5415.B73 2007 174458 19/10/2015 C.4 19/10/2015 Books
    Library of Congress Classification   Not For Loan Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection Special Reserve 22/10/2015   HF5415.B73 2007 175051 22/10/2015 C.5 22/10/2015 Books
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