MARC details
000 -LEADER |
fixed length control field |
01415cam a22004574a 4500 |
001 - CONTROL NUMBER |
control field |
14613668 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230306141022.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061027s2007 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006052469 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273708186 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
027370818X |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.B73 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Brassington, Frances |
9 (RLIN) |
27770 |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing / |
Statement of responsibility, etc |
Frances Brassington and Stephen Pettitt |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Prentice Hall Financial Times, |
Date of publication, distribution, etc |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 545 p.: |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
27771 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market dynamics |
9 (RLIN) |
76546 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing environment |
9 (RLIN) |
76436 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Buyer behaviour |
9 (RLIN) |
76417 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing information |
9 (RLIN) |
76416 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Research |
9 (RLIN) |
76547 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product |
9 (RLIN) |
72458 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Price |
9 (RLIN) |
71130 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Segmenting markets |
9 (RLIN) |
76548 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Place |
9 (RLIN) |
69875 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Promotion |
9 (RLIN) |
69874 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
76549 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Personal selling |
9 (RLIN) |
76337 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing communication |
9 (RLIN) |
76550 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
E- marketing |
9 (RLIN) |
76283 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Media |
9 (RLIN) |
69995 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing planning |
9 (RLIN) |
76551 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing management |
9 (RLIN) |
63657 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing control |
9 (RLIN) |
76552 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pettitt, Stephen |
9 (RLIN) |
27772 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Host name |
www.pearson-book.com |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |