Marketing research: (Record no. 16137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150828b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120330443 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12 |
| Item number | .M29 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, ,Naresh K. |
| 9 (RLIN) | 36960 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: |
| Remainder of title | an applied orientation/ |
| Statement of responsibility, etc | Naresh K.Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Prentice-Hall of India Private Limited, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,811p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes Index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Education Library Collection | Education Library Collection | General Collection | 28/08/2015 | HF 5415.12 .M29 2008 | 168091 | 28/08/2015 | 28/08/2015 | Books |