Marketing / (Record no. 19310)

MARC details
000 -LEADER
fixed length control field 01661cam a22005174a 4500
001 - CONTROL NUMBER
control field 12595516
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230313103404.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011121s2003 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001057963
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-241075-2
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-115122-2 (international ed.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .M37 2003
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Roger A. Kerin ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 741 p.:
Other physical details ill., charts, graphs and map;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes glossary, chapter notes and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 44328
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 71132
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational markets
9 (RLIN) 76457
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Buyer behavior
9 (RLIN) 72454
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ethics
9 (RLIN) 76781
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social responsibility
9 (RLIN) 72461
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global markets
9 (RLIN) 73045
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segment
9 (RLIN) 76782
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market target
9 (RLIN) 76424
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
9 (RLIN) 76783
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New services
9 (RLIN) 76448
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managing products
9 (RLIN) 76440
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managing brands
9 (RLIN) 76784
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managing services
9 (RLIN) 76229
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
9 (RLIN) 72164
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Wholesale
9 (RLIN) 76785
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailing
9 (RLIN) 76542
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 76786
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotions
9 (RLIN) 76544
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personal selling
9 (RLIN) 76337
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management
9 (RLIN) 11909
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing process
9 (RLIN) 76692
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing planning
9 (RLIN) 76551
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator term author
9 (RLIN) 2778
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
Relator term author
9 (RLIN) 29003
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
Relator term author
9 (RLIN) 82367
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William
Relator term author
9 (RLIN) 2781
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015   HF 5415 .M37 2003 173729 13/10/2015 C.1 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015   HF 5415 .M37 2003 173731 13/10/2015 C.2 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015   HF 5415 .M37 2003 173732 13/10/2015 C.3 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015   HF 5415 .M37 2003 173733 13/10/2015 C.4 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015   HF 5415 .M37 2003 173734 13/10/2015 C.5 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015   HF 5415 .M37 2003 173735 13/10/2015 C.6 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/10/2015   HF 5415 .M37 2003 174940 22/10/2015 C.7 22/10/2015 Books
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