MARC details
000 -LEADER |
fixed length control field |
01661cam a22005174a 4500 |
001 - CONTROL NUMBER |
control field |
12595516 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230313103404.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011121s2003 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001057963 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-241075-2 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-115122-2 (international ed.) |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.M37 2003 |
245 00 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
Roger A. Kerin ... [et al.] |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xliii, 741 p.: |
Other physical details |
ill., charts, graphs and map; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes glossary, chapter notes and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
44328 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behaviour |
9 (RLIN) |
71132 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Organizational markets |
9 (RLIN) |
76457 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Buyer behavior |
9 (RLIN) |
72454 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Ethics |
9 (RLIN) |
76781 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social responsibility |
9 (RLIN) |
72461 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global markets |
9 (RLIN) |
73045 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market segment |
9 (RLIN) |
76782 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market target |
9 (RLIN) |
76424 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New products |
9 (RLIN) |
76783 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New services |
9 (RLIN) |
76448 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing products |
9 (RLIN) |
76440 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing brands |
9 (RLIN) |
76784 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managing services |
9 (RLIN) |
76229 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing |
9 (RLIN) |
72164 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Wholesale |
9 (RLIN) |
76785 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retailing |
9 (RLIN) |
76542 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
9 (RLIN) |
76786 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotions |
9 (RLIN) |
76544 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Personal selling |
9 (RLIN) |
76337 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales management |
9 (RLIN) |
11909 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing process |
9 (RLIN) |
76692 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing planning |
9 (RLIN) |
76551 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
Relator term |
author |
9 (RLIN) |
2778 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Berkowitz, Eric N. |
Relator term |
author |
9 (RLIN) |
29003 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hartley, Steven W. |
Relator term |
author |
9 (RLIN) |
82367 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rudelius, William |
Relator term |
author |
9 (RLIN) |
2781 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |