Advertising, promotion, and new media / (Record no. 2506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00761cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13498369 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240718103128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040221s2005 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004004069 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2739-X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | A39 2005 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising, promotion, and new media / |
| Statement of responsibility, etc | Marla R. Stafford and Ronald J. Faber (Eds.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | M.E. Sharpe, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 380 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| 9 (RLIN) | 1091 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Advertising |
| 9 (RLIN) | 1092 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media promotions |
| 9 (RLIN) | 77166 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stafford, Marla R. |
| 9 (RLIN) | 1095 |
| Relator term | Editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Faber, Ronald J. |
| 9 (RLIN) | 1096 |
| Relator term | Joint editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Cost, normal purchase price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 19/10/2015 | HF6146 .A38 2005 | 174456 | 19/10/2015 | C.3 | Books | 15436.98 | 19/10/2015 | ||||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 19/10/2015 | HF6146 .A38 2005 | 174457 | 19/10/2015 | C.4 | Books | 15436.98 | 19/10/2015 | ||||||
| Library of Congress Classification | Non-fiction | Informatics and Virtual Education Library Collection | Informatics and Virtual Education Library Collection | General Collection | 05/04/2015 | Purchase | HF6146.I58 A39 2005 | 308 | 05/04/2015 | C.1 | Books | |||||||
| Library of Congress Classification | Non-fiction | Informatics and Virtual Education Library Collection | Informatics and Virtual Education Library Collection | General Collection | 21/04/2015 | Purchase | HF6146.I58 A39 2005 | 491 | 21/04/2015 | C.2 | Books |