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The University of Dodoma Library Catalog

Marketing essentials / (Record no. 27981)

000 -LEADER
fixed length control field 01623nam a22004817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171013b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-02-640601-2 (student edition)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-02-640602-0 (teacher's wraparound edition)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .F37 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farese, Lois Schneider
9 (RLIN) 63815
245 ## - TITLE STATEMENT
Title Marketing essentials /
Statement of responsibility, etc Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Glencoe/McGraw-Hill,
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xx, 620 p. :
Other physical details col. ill. (charts and graphs) ;
Dimensions 29 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 63816
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
9 (RLIN) 13228
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication skills
9 (RLIN) 70596
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer technology
9 (RLIN) 74006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global market palce
9 (RLIN) 76523
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business
9 (RLIN) 76524
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social responsibility
9 (RLIN) 72461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element World econmies
9 (RLIN) 76525
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling
9 (RLIN) 76526
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales process
9 (RLIN) 76527
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management skills
9 (RLIN) 76528
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distribution channel
9 (RLIN) 74164
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing math
9 (RLIN) 76529
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Price planning
9 (RLIN) 76530
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing math
9 (RLIN) 76531
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distribution math
9 (RLIN) 76532
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Inventory control
9 (RLIN) 76533
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Stock handling
9 (RLIN) 76534
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing
9 (RLIN) 66885
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
9 (RLIN) 68396
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
9 (RLIN) 76535
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Packaging
9 (RLIN) 76536
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Labeling
9 (RLIN) 76537
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Enterpreneurship
9 (RLIN) 73889
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kimbrell, Grady
Fuller form of name Joint author
9 (RLIN) 63817
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Woloszyk, Carl
Relator term Joint author
9 (RLIN) 63818
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Price effective from
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2017-10-13 HF 5415 .F37 1997 1829290 2017-10-13 C.1 Books  
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2019-06-13 HF 5415 .F37 1997 1837454 2019-06-13 C.2 Books 2019-06-13
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2019-06-13 HF 5415 .F37 1997 1837455 2019-06-13 C.3 Books 2019-06-13
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2019-06-13 HF 5415 .F37 1997 1837456 2019-06-13 C.4 Books 2019-06-13
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2019-06-13 HF 5415 .F37 1997 1837457 2019-06-13 C.5 Books 2019-06-13
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2019-06-14 HF 5415 .F37 1997 1837472 2019-06-14 C.6 Books 2019-06-14
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