Impact of relationship marketing on customer retention in the banking sector in Tanzania (Record no. 28251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180213b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG1616 |
| Item number | .M3M76 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mpoyola, Paulina Lucas |
| 9 (RLIN) | 64481 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of relationship marketing on customer retention in the banking sector in Tanzania |
| Remainder of title | : a case of national microfinance bank in Arusha / |
| Statement of responsibility, etc | Paulina Lucas Mpoyola |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dodoma: |
| Name of publisher, distributor, etc | The University of Dodoma. |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 78 p. : |
| Other physical details | ill. (map, col.) ; |
| Dimensions | 30 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | includes references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Bank management |
| 9 (RLIN) | 63707 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer retention |
| 9 (RLIN) | 83897 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 83898 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer satisfaction |
| 9 (RLIN) | 83899 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer loyalty |
| 9 (RLIN) | 83900 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer trust |
| 9 (RLIN) | 83901 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Dissertations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Postgraduate | 13/02/2018 | Legal diposit | HG1616 .M3M76 2015 | 1829690 | 13/02/2018 | C.1 | 13/02/2018 | Dissertations | ||||
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 13/02/2018 | Legal diposit | DS HG1616 .M3M76 2015 | 1829691 | 13/02/2018 | C.2 | 13/02/2018 | Dissertations | ||||
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 10/08/2020 | Legal deposit | DS HG1616 .M3M76 2015 | 1841657 | 10/08/2020 | C.3 | 10/08/2020 | Dissertations |