Advertising management/ (Record no. 2832)
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000 -LEADER | |
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fixed length control field | 00752pam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 2560903 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230316090632.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 951011s1996 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 95025901 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-203-1219-7 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5813 |
Item number | .B38 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev |
9 (RLIN) | 2812 |
245 10 - TITLE STATEMENT | |
Title | Advertising management/ |
Statement of responsibility, etc | Rajeev Batra, John G. Myers and David A. Aaker |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 754 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertiser |
9 (RLIN) | 2813 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Segmentation positioning |
9 (RLIN) | 77552 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Myers, John G., |
9 (RLIN) | 2814 |
Relator term | Joint author |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
9 (RLIN) | 2815 |
Relator term | Joint author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection code |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF 5813 .B38 2007 | 174252 | 16/10/2015 | C.2 | 16/10/2015 | Books | Non-fiction | |||||||
Library of Congress Classification | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF 5813 .B38 2007 | 174255 | 16/10/2015 | C.3 | 16/10/2015 | Books | Non-fiction | |||||||
Library of Congress Classification | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/03/2023 | HF 5813 .B38 2007 | 174897 | 16/03/2023 | C.4 | 16/03/2023 | Books | Non-fiction | |||||||
Library of Congress Classification | Informatics and Virtual Education Library Collection | Informatics and Virtual Education Library Collection | General Collection | 06/05/2015 | Purchase | 5.95 | HF5823 .A13 1996 | 1004 | 06/05/2015 | 1-3 | 06/05/2015 | Books |