Assessment of the performance of internet as an integrated marketing communication tool in Tanzania : (Record no. 29050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00963nam a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180531b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | DIS HF 5415.1265 |
| Item number | .A53 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Akaro, Hendry. V |
| 9 (RLIN) | 66664 |
| 245 ## - TITLE STATEMENT | |
| Title | Assessment of the performance of internet as an integrated marketing communication tool in Tanzania : |
| Remainder of title | the case of university computing center company in Dar es salaam region / |
| Statement of responsibility, etc | Hendry V. Akaro |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dar es Salaam : |
| Name of publisher, distributor, etc | University of Dodoma, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 74 p. : |
| Other physical details | ill., (graph and charts) ; |
| Dimensions | 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-Marketing |
| 9 (RLIN) | 66665 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing |
| 9 (RLIN) | 65899 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 66666 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 81990 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 81991 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer marketing |
| 9 (RLIN) | 81992 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Price |
| 9 (RLIN) | 81993 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 9 (RLIN) | 81994 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online customers |
| 9 (RLIN) | 83597 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet |
| 9 (RLIN) | 83598 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Dissertations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 31/05/2018 | Legal deposit | DIS HF 5415.1265 .A53 2011 | 1832071 | 31/05/2018 | C.1 | 31/05/2018 | Dissertations | ||||
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 22/05/2020 | Legal deposit | DIS HF 5415.1265 .A53 2011 | 1840998 | 22/05/2020 | C.2 | 22/05/2020 | Dissertations |