Introduction to marketing concepts / (Record no. 30437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a22002777a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190103b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 07506599955 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D78 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drummond, Graeme |
| 9 (RLIN) | 69867 |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing concepts / |
| Statement of responsibility, etc | Graeme Drummond and John Ensor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Elsevier, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 283 p.: |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic |
| 9 (RLIN) | 69868 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Segmentation |
| 9 (RLIN) | 69869 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Research |
| 9 (RLIN) | 69870 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Products |
| 9 (RLIN) | 69871 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Environmental factors |
| 9 (RLIN) | 69872 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Price and pricing |
| 9 (RLIN) | 69873 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotion |
| 9 (RLIN) | 69874 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Place |
| 9 (RLIN) | 69875 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Control |
| 9 (RLIN) | 69876 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John |
| 9 (RLIN) | 69877 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Host name | http://books.elsevier.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Special Reserve | 03/01/2019 | HF5415.D78 2005 | 1835966 | 03/01/2019 | C.1 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 10/01/2019 | HF5415.D78 2005 | 1836095 | 10/01/2019 | C.2 | Books | 10/01/2019 |