Marketing: (Record no. 31206)

MARC details
000 -LEADER
fixed length control field 00619nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190612b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-395-79005-0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .D53 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally
9 (RLIN) 76455
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title concepts and strategies/
Statement of responsibility, etc Dibb, Sally ...[et al.]
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Houghton Mifflin,
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 842 p. :
Other physical details col. ;
Dimensions 26 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note Includes bibliographical references and indexies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing concepts
9 (RLIN) 76456
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion decision
9 (RLIN) 76436
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing decision
9 (RLIN) 76457
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 12/06/2019   HF 5415 .D53 1997 1837429 12/06/2019 C.1 12/06/2019 Books
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