Marketing: (Record no. 31206)
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000 -LEADER | |
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fixed length control field | 00619nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190612b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-395-79005-0 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | .D53 1997 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Dibb, Sally |
9 (RLIN) | 76455 |
245 ## - TITLE STATEMENT | |
Title | Marketing: |
Remainder of title | concepts and strategies/ |
Statement of responsibility, etc | Dibb, Sally ...[et al.] |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | Houghton Mifflin, |
Date of publication, distribution, etc | 1997 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 842 p. : |
Other physical details | col. ; |
Dimensions | 26 cm. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | Includes bibliographical references and indexies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing concepts |
9 (RLIN) | 76456 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Promotion decision |
9 (RLIN) | 76436 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Pricing decision |
9 (RLIN) | 76457 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 12/06/2019 | HF 5415 .D53 1997 | 1837429 | 12/06/2019 | C.1 | 12/06/2019 | Books |