Basic marketing : (Record no. 31242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00796nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190623b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256186715 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S53 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley J. |
| 9 (RLIN) | 28233 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Times mirror books, |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 962 p. : |
| Other physical details | col. ill. ,charts, graphs ; |
| Dimensions | 26cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Include bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Basic marketing : |
| 9 (RLIN) | 77129 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market opportunities |
| 9 (RLIN) | 76811 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | global-managerial |
| 9 (RLIN) | 76436 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 2813 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCartahy, E. Jerome |
| 9 (RLIN) | 77131 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 23/06/2019 | HF5415.13 .S53 1996 | 1837512 | 23/06/2019 | C.1 | 23/06/2019 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 23/06/2019 | HF5415.13 .S53 1996 | 1837517 | 23/06/2019 | C.2 | 23/06/2019 | Books |