Marketing: (Record no. 31499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13168261 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241210082137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030418s2003 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333994375 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .M33 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 44734 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | a complete guide / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Palgrave Macmillan, |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 556 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 71132 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Christopher, Martin |
| 9 (RLIN) | 78455 |
| Relator term | Joint author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/hol052/2003051511.html">http://www.loc.gov/catdir/bios/hol052/2003051511.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/hol032/2003051511.html">http://www.loc.gov/catdir/description/hol032/2003051511.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/hol031/2003051511.html">http://www.loc.gov/catdir/toc/hol031/2003051511.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Special Reserve | 11/12/2019 | Donation | HF 5415 .M33 2003 | 1838041 | 11/12/2019 | C.1 | 11/12/2019 | Books | ||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 11/12/2019 | Donation | HF 5415 .M33 2003 | 1838042 | 11/12/2019 | C.2 | 11/12/2019 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 11/12/2019 | Donation | HF 5415 .M33 2003 | 1838043 | 11/12/2019 | C.3 | 11/12/2019 | Books |