MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01179nam a22003617a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978 097973444 1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.C37 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Capon, Noel |
| 9 (RLIN) |
78585 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Managing marketing in the 21st century : |
| Remainder of title |
developing & implementing the market strategy / |
| Statement of responsibility, etc |
Noel Capon and Roy Capon, with James Mac Hulbert |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
European edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wessex, |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, various pagination : |
| Other physical details |
ill. ; |
| Dimensions |
30 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 9 (RLIN) |
78586 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Targeting |
| 9 (RLIN) |
76463 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Positioning |
| 9 (RLIN) |
76464 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Managing brands |
| 9 (RLIN) |
76784 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product line |
| 9 (RLIN) |
78587 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Firm |
| 9 (RLIN) |
69414 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand equity |
| 9 (RLIN) |
78588 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| 9 (RLIN) |
78589 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communications |
| 9 (RLIN) |
70903 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales |
| 9 (RLIN) |
72552 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer management |
| 9 (RLIN) |
72896 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer value |
| 9 (RLIN) |
76907 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Costs |
| 9 (RLIN) |
70529 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Capon, Roy |
| Relator term |
Joint author |
| 9 (RLIN) |
78590 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mac Hulbert, James |
| Relator term |
Joint author |
| 9 (RLIN) |
78591 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.axcesscapon.com |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.mm21c.eu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |