MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00965nam a22003257a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191214b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292017389 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292017384 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5410 |
| Item number |
.K44 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| 9 (RLIN) |
44264 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing / |
| Statement of responsibility, etc |
Warren J. Keegan and Mark C. Green |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
608 p.: |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Global edition |
| 9 (RLIN) |
78613 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes author/name index and subject/organization index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trade |
| 9 (RLIN) |
70516 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Political |
| 9 (RLIN) |
75450 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Legal |
| 9 (RLIN) |
75449 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information system |
| 9 (RLIN) |
78614 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research |
| 9 (RLIN) |
68396 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand |
| 9 (RLIN) |
78406 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Importing |
| 9 (RLIN) |
74258 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export |
| 9 (RLIN) |
75088 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pricing |
| 9 (RLIN) |
72164 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product |
| 9 (RLIN) |
72458 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Mark C. |
| 9 (RLIN) |
44267 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.pearsonmylabandmastering.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |