Marketing : (Record no. 40002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292433103 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .A 76 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Amstrong, Gary. |
| 9 (RLIN) | 114027 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction/ |
| Statement of responsibility, etc | Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| Remainder of edition statement | Global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 13283 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc Oliver. |
| 9 (RLIN) | 114028 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Postgraduate | 17/12/2024 | Purchase | HF 5415 .A 76 2023 | 177748 | 17/12/2024 | C.1 | 17/12/2024 | Books | ||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Postgraduate | 17/12/2024 | Purchase | HF 5415 .A 76 2023 | 177750 | 17/12/2024 | C.2 | 17/12/2024 | Books |