Essentials of marketing : (Record no. 4259)

MARC details
000 -LEADER
fixed length control field 01426cam a22004334a 4500
001 - CONTROL NUMBER
control field 12894228
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230314143643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020814s2003 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002032682
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 072464208
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 07119869 5
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .P47 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 2813
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Perreault and E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent (xl, various pagination] :
Other physical details col. ill., (charts and graphs) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 2815
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing process
9 (RLIN) 76692
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element consumer behavior
9 (RLIN) 76820
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
9 (RLIN) 2385
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market target
9 (RLIN) 76424
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element advertising
9 (RLIN) 76821
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Wholesaling
9 (RLIN) 76701
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailing
9 (RLIN) 76542
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
9 (RLIN) 69874
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management
9 (RLIN) 11909
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market planning
9 (RLIN) 76822
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
9 (RLIN) 76204
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
9 (RLIN) 76550
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing information
9 (RLIN) 76416
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product planning
9 (RLIN) 76025
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distribution
9 (RLIN) 72459
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
9 (RLIN) 13228
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
9 (RLIN) 2816
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name www.mhhe.com/fourps
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 05/06/2015   HF 5415 .P47 2003 2555 05/06/2015 C.1 05/06/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 16/06/2019   HF 5415 .P47 2003 6161 16/06/2019 C.2 16/06/2019 Books
    Library of Congress Classification   Not For Loan Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection Special Reserve 16/06/2019   HF 5415 .P47 2003 6164 16/06/2019 C.5 16/06/2019 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 31/01/2020   HF 5415 .P47 2003 6162 31/01/2020 C.3 31/01/2020 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 31/01/2020   HF 5415 .P47 2003 6163 31/01/2020 C.4 31/01/2020 Books
    Library of Congress Classification     Fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 06/03/2023   HF 5415 .P47 2003 176734 06/03/2023 C.6 06/03/2023 Books
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