MARC details
000 -LEADER |
fixed length control field |
01426cam a22004334a 4500 |
001 - CONTROL NUMBER |
control field |
12894228 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230314143643.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020814s2003 mau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002032682 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0 072464208 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0 07119869 5 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.P47 2003 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
9 (RLIN) |
2813 |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing : |
Remainder of title |
a global-managerial approach / |
Statement of responsibility, etc |
William D. Perreault and E. Jerome McCarthy |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
(xl, various pagination] : |
Other physical details |
col. ill., (charts and graphs) ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
2815 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing process |
9 (RLIN) |
76692 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
consumer behavior |
9 (RLIN) |
76820 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market segmentation |
9 (RLIN) |
2385 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market target |
9 (RLIN) |
76424 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
advertising |
9 (RLIN) |
76821 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Wholesaling |
9 (RLIN) |
76701 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retailing |
9 (RLIN) |
76542 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Promotion |
9 (RLIN) |
69874 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales management |
9 (RLIN) |
11909 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market planning |
9 (RLIN) |
76822 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing strategy |
9 (RLIN) |
76204 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing communication |
9 (RLIN) |
76550 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing information |
9 (RLIN) |
76416 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product planning |
9 (RLIN) |
76025 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Distribution |
9 (RLIN) |
72459 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management |
9 (RLIN) |
13228 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
9 (RLIN) |
2816 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Host name |
www.mhhe.com/fourps |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |