Essentials of marketing / (Record no. 5390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666pam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 580266 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230313134215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900927s1991 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90019758 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256093237 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .M33 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 2816 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc | E. Jerome McCarthy and William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 526 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 6289 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Essentials of marketing |
| 9 (RLIN) | 76698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 2813 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 12/06/2015 | Donation | 2533.14 | HF 5415.M33 1991 | 3856 | 12/06/2015 | C.1 | 12/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 20/10/2015 | Donation | 2533.14 | HF 5415.M33 1991 | 174659 | 20/10/2015 | C.2 | 20/10/2015 | Books |