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Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN:
  • 0618251510 (student ed.)
  • 0618251502 (exam copy)
Other title:
  • Foundations of marketing
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .P6584 2004
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Business, Economics and Law Library Collection HF5415 .P6584 2004 (Browse shelf(Opens below)) Available 11120

Includes bibliographical references and indexes.

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