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International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe

By: Phillips, Chris.
Contributor(s): Doole, Isobel [Joint author] | Lowe, Robin [Joint author].
Material type: TextTextPublisher: London ; New York : Routledge, 1994Description: xx, 508 p. : ill. (charts and map) ; 26 cm.ISBN: 1-84480-025-3.Subject(s): Export marketing | Management | Trade environment | Research | Pricing | Global strategies | International marketing | International communications | International product | Market entry strategiesOnline resources: Click here to access online
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Includes index

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