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Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath

By: McGrath, Michael E.
Material type: TextTextPublisher: New York : McGraw-Hill, 2001Edition: 2nd ed.Description: xx, 378 p. : ill. ; 24 cm.ISBN: 0-07-136246-0.Subject(s): Strategic planning | Product management | High technology industries -- Management | Industrial management | Production strategy | Market realities | Competitive strategy | Pricing | Cannibalization risks | Rapid growth | Acquisition | Innovation | New ventures | Portfolio management | Process elementsDDC classification: 658.4/012 Online resources: Contributor biographical information | Publisher description | Table of contents
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HD 30.28 .M3837 2001 (Browse shelf) C.1 Available 14832

Includes index

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