Marketing : basic concepts and decisions / William M. Pride and O.C. Ferrell.
Material type: TextPublication details: Boston : Houghton Mifflin, 1987Edition: 5th edDescription: xxx, 766 p. : ill.; 26 cmISBN:- 0395357101
- HF5415 .P75 1987
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415 .P75 1987 (Browse shelf(Opens below)) | C.1 | Available | 15683 |
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HF 5415 .P47 2003 Essentials of marketing : | HF 5415 .P47 2003 Essentials of marketing : | HF 5415 .P47 2003 Essentials of marketing : | HF5415 .P75 1987 Marketing : | HF 5415 .P75 2000 Marketing : | HF 5415 .P75 2000 Marketing : | HF5415 .P75 2004 Foundations of marketing / |
Includes bibliographical references and indexes.
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