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Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Shapiro, Stanley J | Perreault, William D.
Material type: TextTextPublisher: Homewood, IL : Irwin, 1989Edition: 5th Canadian ed.Description: xx, 808 p. : ill. ; 25 cm.ISBN: 0256073864.Subject(s): Marketing -- Management | ManagerialDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
HF5415.13 .M369 1989 (Browse shelf) Available 15943

Includes bibliographical references (p. 763-781)

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