Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
By: McCarthy, E. Jerome (Edmund Jerome)
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Contributor(s): Shapiro, Stanley J | Perreault, William D.
Material type: 
TextPublisher: Homewood, IL : Irwin, 1989Edition: 5th Canadian ed.Description: xx, 808 p. : ill. ; 25 cm.ISBN: 0256073864.Subject(s): Marketing -- Management | ManagerialDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Library, Collection of Business Studies and Law | HF5415.13 .M369 1989 (Browse shelf) | Available | 15943 |
Includes bibliographical references (p. 763-781)
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