Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection	HF5415.135 .K47 2004 (Browse shelf(Opens below))	Available		166434

Includes bibliographical references and indexes.

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