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Marketing management : analysis, planning, implementation, and control / Philip Kotler

By: Kotler, Philip.
Material type: TextTextPublisher: New Jersey : Prentice Hall, 1997Edition: 9th ed.Description: xl, (various pagings) : col. ill. (charts , graphs and map) ; 27 cm.ISBN: 0-13-243510-1 .Subject(s): Marketing | Analyzing market | Marketing environment | Analyzing consumer | Buying behaviour | Analyzing industries | Analyzing competitors | Market segments | Marketing strategies | New products | Global marketing | Planning markets | Managing services | sales force | Advertising | Sales promotion | Public relations | Internet marketingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.13 .K64 1997 (Browse shelf) C.1 Available 170273

Includes bibliographical references and indexes

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