Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.
Material type:
TextPublication details: Chicago : Dearborn Trade Pub., c2003.Description: x, 214 p. : ill. ; 24 cmISBN: - 0793155614
- 658.8 21
- HF5415.5 .M1834 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Informatics and Virtual Education Library Collection General Collection | HF5415.5 .M1834 2003 (Browse shelf(Opens below)) | Available | 584 |
Browsing Informatics and Virtual Education Library Collection shelves, Shelving location: General Collection Close shelf browser (Hides shelf browser)
| HF 5415.5 .C66 1993 Sustaining knock your socks off service / | HF5415.5 .C83 1998 Online customer care : strategies for call center excellence / | HF5415.5 .L37 1989 The complete guide to customer service / | HF5415.5 .M1834 2003 Creating customer evangelists : | HF 5415.5 M 37 1989 Managing Quality Customer Service | HF5415.5.M3855 2002 "Total access : giving customers what they want in an anytime, anywhere world" | HF5415.5 .N327 2001 Customer centered Six Sigma : |
Includes bibliographical references (p. 206-207) and index.
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
There are no comments on this title.