Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c1994.Description: xxxv, 308 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	HF5415 .C5278 1994 (Browse shelf(Opens below))	Available		605

Includes index.

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