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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN:
  • 0072865784 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .D92 2006
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Informatics and Virtual Education Library Collection General Collection HF5415 .D92 2006 (Browse shelf(Opens below)) Available 603
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HF5415 .C6944 1990 Strategic marketing management cases and applications / HF5415 .D756 2005 Introduction to marketing concepts / HF5415 .D756 2005 Introduction to marketing concepts / HF5415 .D92 2006 Business marketing : HF5415 .G675 2008 Marketing / HF5415 H37 2003 Marketing changes HF5415 .K6313 2002 Marketing moves :

Includes bibliographical references (p. 652-660) and index.

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