Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
By: Perreault, William D
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Contributor(s): McCarthy, E. Jerome [Joint author].
Material type: 
TextPublisher: Boston: McGraw-Hill, 2002Edition: 14th ed.Description: xxxii,(various pagination) . : ill. ; 28 cm.ISBN: 0-07-240947-9 (alk. paper); 0-07-112110-2 (international : alk. paper).Subject(s): Marketing role in global economy | Focusing Marketing strategy with segmentation and positioning | Marketing role with the firm | Business and organization customers and their buying behaviorOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library Collection of Informatics and Virtual Education General Collection | HF5415.13 .M369 2002 (Browse shelf) | 1-4 | Available | 618 | ||
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .P47 2002 (Browse shelf) | C.2 | Available | 174849 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .P47 2002 (Browse shelf) | C.3 | Available | 174851 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .P47 2002 (Browse shelf) | C.4 | Available | 175053 |
Browsing Library Collection of Informatics and Virtual Education Shelves , Shelving location: General Collection Close shelf browser
| HF5415.13.G753 1997 Leveraging the corporate brand | HF5415.13 .H87 2007 Business marketing management : | HF 5415.13 .M34 1990 Marketing 2000 and beyond / | HF5415.13 .M369 2002 Basic marketing: | HF5415.13 .M369 2005 Case book to accompany basic marketing: | HF5415.13 .P32 1989 The manager's guide to competitive marketing strategies / | HF5415.13.S343 1999 "Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands" |
Includes bibiliographical references and indexes
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