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Product design and corporate strategy : managing the connection for competitive advantage / Robert Blaich & Janet Blaich.

By: Blaich, Robert.
Contributor(s): Blaich, Janet.
Material type: TextTextPublisher: New York McGraw-Hill 1993Description: xiii, 191 p. : ill. ; 25 cm.ISBN: 0070056714 (alk. paper).Subject(s): New products -- United States -- Management | Product management -- United States | Industrial design -- United States | Product designDDC classification: 658.5/75
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
Non-fiction HF5415.153 .B57 1993 (Browse shelf) C.1 Available 625

Includes bibliographical references and index.

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