Product design and corporate strategy : managing the connection for competitive advantage / Robert Blaich & Janet Blaich.
By: Blaich, Robert
.
Contributor(s): Blaich, Janet.
Material type: 
TextPublisher: New York McGraw-Hill 1993Description: xiii, 191 p. : ill. ; 25 cm.ISBN: 0070056714 (alk. paper).Subject(s): New products -- United States -- Management | Product management -- United States | Industrial design -- United States | Product designDDC classification: 658.5/75
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Library Collection of Informatics and Virtual Education General Collection | Non-fiction | HF5415.153 .B57 1993 (Browse shelf) | C.1 | Available | 625 |
Includes bibliographical references and index.
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