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Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : FT/Prentice Hall, 2004.Description: xvii,239 p. : ill. ; 25 cmISBN:
  • 0273651927 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415 .R3217 2004
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Item type Current library Call number Status Date due Barcode
Books Books Business, Economics and Law Library Collection HF5415 .R3217 2004 (Browse shelf(Opens below)) Available 173758

Includes bibliographical references (p. 219-230) and index.

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