Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Material type: TextPublication details: Homewood, IL : Irwin, 1990.Edition: 3rd edDescription: xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)ISBN:- 025607898X
- 658.8/02 20
- HF5415 .C6944 1990
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection Archive | Non-fiction | HF5415 .C6944 1990 (Browse shelf(Opens below)) | C.2 | Available | 178657 | ||
Books | Informatics and Virtual Education Library Collection General Collection | HF5415 .C6944 1990 (Browse shelf(Opens below)) | Available | 641 |
Browsing Informatics and Virtual Education Library Collection shelves, Shelving location: General Collection Close shelf browser (Hides shelf browser)
No cover image available | No cover image available | |||||||
HF 5415 .B42 2003 What clients love : | HF5415 .B448 2005 The big moo : | HF5415 .C5278 1994 Marketing myths that are killing business : | HF5415 .C6944 1990 Strategic marketing management cases and applications / | HF5415 .D756 2005 Introduction to marketing concepts / | HF5415 .D756 2005 Introduction to marketing concepts / | HF5415 .D92 2006 Business marketing : |
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
Includes index.
There are no comments on this title.
Log in to your account to post a comment.