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Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, 1990.Edition: 3rd edDescription: xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)ISBN:
  • 025607898X
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415 .C6944 1990
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Archive Non-fiction HF5415 .C6944 1990 (Browse shelf(Opens below)) C.2 Available 178657
Books Books Informatics and Virtual Education Library Collection General Collection HF5415 .C6944 1990 (Browse shelf(Opens below)) Available 641

Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.

Includes index.

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