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Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson/South Western, c2007.Edition: 6th edDescription: xxv, 593 p. : ill. ; 28 cmISBN:
  • 0324305419
Subject(s): LOC classification:
  • HF5415.2 .C49 2007
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Includes bibliographical references and index.

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