New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.

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Material type: Text

TextSeries: New directions in businessPublication details: New York : John Wiley, c1995.Description: x, 342 p. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Humanities and Socal Sciences Library Collection General Collection	HF5415 .N3917 1995 (Browse shelf(Opens below))	Available		645

Includes bibliographical references (p. 319-333) and index.

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