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New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.

Contributor(s): Thomas, Robert J, 1944-.
Material type: TextTextSeries: New directions in business. Publisher: New York : John Wiley, c1995Description: x, 342 p. ; 25 cm.ISBN: 047101320X (acidfree paper) :.Subject(s): New products -- Management | New products -- Marketing -- Forecasting | SuccessDDC classification: 658.5/75 Online resources: Contributor biographical information | Publisher description | Table of Contents
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Item type Current location Call number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
HF5415 .N3917 1995 (Browse shelf) Available 645

Includes bibliographical references (p. 319-333) and index.

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