New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.
Contributor(s): Thomas, Robert J
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Material type: 
TextSeries: New directions in business. Publisher: New York : John Wiley, c1995Description: x, 342 p. ; 25 cm.ISBN: 047101320X (acidfree paper) :.Subject(s): New products -- Management | New products -- Marketing -- Forecasting | SuccessDDC classification: 658.5/75 Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Library Collection of Informatics and Virtual Education General Collection | HF5415 .N3917 1995 (Browse shelf) | Available | 645 |
Includes bibliographical references (p. 319-333) and index.
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