Marketing research / David A. Aaker, V. Kumar, George S. Day.

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Material type: Text

TextPublication details: New York : Wiley, c1995.Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Humanities and Socal Sciences Library Collection General Collection	HF5415.2 .A14 1995 (Browse shelf(Opens below))	Available		37

Includes bibliographical references and index.

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