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Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]

By: Wong, Kenneth B.
Material type: TextTextPublisher: New York : McGraw-Hill, 2005Edition: 11th ed.Description: vii, (various pagings) : ill. ; 28 cm.ISBN: 0-07-095233-7.Subject(s): Nonprofit | Segmentation | Positioning | Legal environment | Demographic dimensions | Behavioural dimensions | Consumer market | Buying behaviour | Marketing information | Product planning | Product management | Channel systems | Retailers | Wholesalers | Personal selling | Sales promotion | Pricing objective | Policies | Price setting | Marketing plans
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.13 .M309 2005 (Browse shelf) C.1 Available 179914
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.13 .M309 2005 (Browse shelf) C.2 Available 179915

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