Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]
By: Wong, Kenneth B
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Material type: 
TextPublisher: New York : McGraw-Hill, 2005Edition: 11th ed.Description: vii, (various pagings) : ill. ; 28 cm.ISBN: 0-07-095233-7.Subject(s): Nonprofit | Segmentation | Positioning | Legal environment | Demographic dimensions | Behavioural dimensions | Consumer market | Buying behaviour | Marketing information | Product planning | Product management | Channel systems | Retailers | Wholesalers | Personal selling | Sales promotion | Pricing objective | Policies | Price setting | Marketing plans
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M309 2005 (Browse shelf) | C.1 | Available | 179914 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M309 2005 (Browse shelf) | C.2 | Available | 179915 |
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