Basic marketing : a managerial approach / E. Jerome McCarthy, and Andrew A. Brogowicz
Material type: TextPublication details: Homewood : Irwin, 1981Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN:- 0256025339
- HF 5415.13 .M33 1981
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Business, Economics and Law Library Collection Archive | Non-fiction | HF 5415.13 .M33 1981 (Browse shelf(Opens below)) | C.1 | Available | 180827 |
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HF5415.R54 1993 The 22 immutable laws of marketing : | HF 5415.12 .K68 1985 The new competition / | HF5415.129.S75 1992 Marketing channels / | HF 5415.13 .M33 1981 Basic marketing : | HF 5415.13 .M35 1986 Introduction to marketing in Africa/ | HF5415.13 .P32 1989 The manager's guide to competitive marketing strategies / | HF5415.13 .Q45 1993 Marketing management : |
Includes glossary and index
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