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Basic marketing : a managerial approach / E. Jerome McCarthy, and Andrew A. Brogowicz

By: Contributor(s): Material type: TextTextPublication details: Homewood : Irwin, 1981Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN:
  • 0256025339
Subject(s): LOC classification:
  • HF 5415.13 .M33 1981
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Archive Non-fiction HF 5415.13 .M33 1981 (Browse shelf(Opens below)) C.1 Available 180827
Browsing Business, Economics and Law Library Collection shelves, Shelving location: Archive, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.R54 1993 The 22 immutable laws of marketing : HF 5415.12 .K68 1985 The new competition / HF5415.129.S75 1992 Marketing channels / HF 5415.13 .M33 1981 Basic marketing : HF 5415.13 .M35 1986 Introduction to marketing in Africa/ HF5415.13 .P32 1989 The manager's guide to competitive marketing strategies / HF5415.13 .Q45 1993 Marketing management :

Includes glossary and index

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