Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

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Material type: Text

TextPublication details: New York : Free Press, 1991Description: xiii, 299 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	Non-fiction	HD69.B7A22 1991 (Browse shelf(Opens below))	C.1	Available		223

Includes bibliographical references (p. 277-287) and index.

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