In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.
Material type:
TextPublication details: New York: Distributed to the book trade in the United States by Springer-Verlag, 2003Description: xii, 252 p. : ill. ; 24 cmISBN: - 1590591046 (hardcover : alk. paper)
- HD 9696.63 .A2C53 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Informatics and Virtual Education Library Collection General Collection | Non-fiction | HD 9696.63 .A2C53 2003 (Browse shelf(Opens below)) | C.1 | Available | 329 |
Browsing Informatics and Virtual Education Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD 9696.2 .A2K63 1999 A guide to customer service skills for the help desk professional / | HD9696.2 .U64D45 1999 Direct from Dell : strategies that revolutionized an industry / | HD 9696.63 .A2C35 2003 From airline reservations to Sonic the Hedgehog : a history of the software industry / | HD 9696.63 .A2C53 2003 In search of stupidity : over 20 years of high-tech marketing disasters / | HD 9696.63 .A2C87 2004 The business of software : what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad / | HD 9696.63 .U64M53 1999 The plot to get Bill Gates : an irreverent investigation of the world's richest man--and the people who hate him / | HD 9697.A3S53 1993 The new GE : how Jack Welch revived an American institution / |
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