Please be ad-vised : a legal reference guide for the advertising executive / Douglas J. Wood.

"Supplemental materials available online at www.pleasebeadvised.net."

Part One -- The creative side of advertising : Ownership and protection of creative -- Copyright and trademark infringement -- Rights of privacy and publicity -- Comparative advertising -- Sales promotion -- Marketing on the Internet -- Digital and interactive multimedia -- Infomercials -- Home shopping -- Telemarketing -- Music in advertising -- Government regulation -- Private regulation of advertising -- Handling unsolicited ideas -- Social media -- Part Two -- The business side of advertising : The relationship between the advertising agency and its client -- Website development and maintenance agreements -- Insurance -- Vendor relationships -- Dealing with production companies -- Dealing with media -- Dealing with actors, agents, and talent brokers -- Talent unions -- Considerations in mergers and acquisitions of advertising agencies -- Appendix one : National Advertising Division, Children's Advertising Review Unit and National Advertising Review Board Procedures -- Appendix Two : Sequential liability.