Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen
Material type: TextPublication details: New York : American Management Association, 2004.Description: ix, 240 p. ; ill. : 23 cmISBN:- 0814472583
- 153.8/52 22
- BF637.P4 M67 2004
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Education Library Collection General Collection | Non-fiction | BF637.P4 M67 2004 (Browse shelf(Opens below)) | Available | 1829073 |
Includes bibliographical references (p. 221-232) and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
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