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Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen

By: Material type: TextTextPublication details: New York : American Management Association, 2004.Description: ix, 240 p. ; ill. : 23 cmISBN:
  • 0814472583
Subject(s): DDC classification:
  • 153.8/52 22
LOC classification:
  • BF637.P4 M67 2004
Online resources:
Contents:
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Education Library Collection General Collection Non-fiction BF637.P4 M67 2004 (Browse shelf(Opens below)) Available 1829073

Includes bibliographical references (p. 221-232) and index.

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.

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