The influence of brand name on consumer's buying decision : a case of mobile phone in Dodoma municipality / Mwanaidi Shafii
Material type:
TextPublication details: Dodoma : The University of Dodoma, 2015Description: xii, 85 p. : ill., (map) ; 30 cmSubject(s): - Brand name products -- Dodoma, Tanzania
- Business names -- Dodoma, Tanzania
- Brand image -- Dodoma, Tanzania
- Brand recall -- Dodoma, Tanzania
- Buying intention -- Dodoma, Tanzania
- Sample size -- Dodoma, Tanzania
- Research method -- Dodoma, Tanzania
- Face to face interview -- Dodoma, Tanzania
- Data collection procedures -- Dodoma, Tanzania
- Data collection techniques -- Dodoma, Tanzania
- DS HD 69 .B7S53 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Dissertations
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Business, Economics and Law Library Collection Reference | Non-fiction | DS HD 69 .B7S53 2014 (Browse shelf(Opens below)) | C.1 | Not For Loan | 1830277 | ||
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Dissertations
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Business, Economics and Law Library Collection Reference | Non-fiction | DS HD 69 .B7S53 2014 (Browse shelf(Opens below)) | C.2 | Not For Loan | 1830281 | ||
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Dissertations
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Business, Economics and Law Library Collection Reference | Non-fiction | DS HD 69 .B7S53 2014 (Browse shelf(Opens below)) | C.3 | Not For Loan | 1838515 |
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| DIS TS 160 .Y64 2013 Assessment of inventory management in organization : | DIS TS 160 .Y64 2013 Assessment of inventory management in organization : | DS HD 69 .B7S53 2014 The influence of brand name on consumer's buying decision : | DS HD 69 .B7S53 2014 The influence of brand name on consumer's buying decision : | DS HD 69 .B7S53 2014 The influence of brand name on consumer's buying decision : | DS HD 8039 .F3S26 2015 Sunflower as an alternative cash crop perception of small growers : | DS HD 8039 .F3S26 2015 Sunflower as an alternative cash crop perception of small growers : |
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